In a world where online shopping is fast, easy and convenient, our retail technology services help enhance brick-and-mortar shopping that is still a critical component of most retailers’ sales.
For all we hear about shopping on the Web, 95 percent of retail sales are captured by retailers that have physical stores, according to a study by consultant A.T. Kearney. The caveat? Only 35 percent of product purchases actually begin and end in-store.
So, when people do show up in person to browse, order, buy or pick up what they bought online, retailers need to make their visits count.
Rich in-store digital experiences let customers tailor the way they shop: video walls and signs for awareness and information, kiosks and tablets for checking inventory and ordering, sales tools to speed purchases.
The choice isn’t between physical or digital: it’s about offering both and integrating them effectively.
And because brick-and-mortar still matters, stores need to keep their doors open. When technology is updated, meeting deployment schedules for both new and retrofitted locations is critical. Delays mean lost business and reduced credibility. Your technology partner needs to work fast and smart, which means being onsite during off-hours so shopping time isn’t lost.
Simply put: Technology is the backbone of the modern shopping experience. The networks, hardware and software that power purchases, signage, security and communication better be as reliable and predictable as the crowds lined up outside your doors on Black Friday — or at their computers on Cyber Monday, for that matter.